Negotiate with the Knowledge of G2

Our service delivers one simple value proposition:

We deliver valuable, additional savings and improved terms and conditions that our clients cannot earn on their own – money that would otherwise be kept by the carriers.

Telecom represents one of the largest operating costs for any company. The negotiation of telecom contracts is perhaps one of the most tedious and time consuming projects that every company must perform on a routine basis and with little or no market intelligence. G2 is dedicated to the negotiation process and utilizes our unique and superior resources of Insider Knowledge and Benchmark Intelligence in order to deliver a truly world-class contract for every business we represent.


John D. Sinsley


John co-founded G2 with a desire to vastly maximize the potential return of customers through the telecommunications contracting process, leveraging his carrier and professional experience on behalf of Fortune 500 companies. Within G2, John’s focus is the operational success and strategic growth of the company, while maintaining an integral role as a lead negotiator on various, large-scale initiatives.

Prior to starting G2, John worked for Sprint, where he was responsible for the negotiation and review of thousands of specially crafted contracts. He held several management positions at Sprint, and his diverse background includes network design and optimization, systems analysis, voice and data pricing, and tariffing. At Sprint, John held senior leadership positions in both Federal/State Government contract pricing, and within the National Account commercial division. In these positions, he was responsible for all contract negotiations, special pricing and financial analyses of Sprint’s government and commercial customers. John also accomplished the successful filing of Sprint’s FCC Tariff 12 (special contracts) and devised software used by analysts in the Business Services Group to understand the financials of special-priced contracts.

John joined Sprint after service in the United States Army as an Air Defense Artillery Officer; notably, he served during Desert Storm with a PATRIOT battalion in 1991. John graduated from the United States Military Academy at West Point.

John Sinsley

Jeffery A. Carlson


Jeff is responsible for growth, the success of operations and sales coordination for G2, Inc. His tenure within the telecommunications industry covers nearly 30 years.

Before co-founding G2, Jeff served as Vice President for Global Crossing, Sales Director for BellSouth and held various management and National Account positions within Sprint’s sales and finance departments. Notably, he was the youngest National Account Manager in Sprint’s history, always ranking in the top eight in this elite sales role.

Jeff graduated from the United States Military Academy at West Point and holds a Bachelors of Science degree in Computer Science.

Jeff Carlson

Superior Savings Over the Alternatives

We single-focus our business in the area of telecommunication contract negotiations because it requires the highest degree of expertise, intellectual capital and market resources in order to consistently perform on the leading-edge of the market.

G2 vs. TEM Firms

The core competency of a TEM firm is software development and invoice auditing, processing and presentment.  G2’s core competency is perfecting the negotiation of telecom contracts through leveraging superior resources such as Benchmark Intelligence and industry unique Carrier Insider Knowledge.  Simply put, TEM firms and Single Focused Negotiation Firms will produce dramatically different results – they are built differently and you cannot be the best at both.

G2 vs. Agents

G2 has never once received compensation, of any form, from any carrier or provider.  Every penny of compensation that we have earned as a business has come directly from our client engagements.  When representing a client, we are 100% aligned with their best interests; demanding the absolute best pricing and contract terms the carrier can afford.  Agents cannot state the same and represent a huge conflict by being compensated by the carriers, thus benefiting from higher pricing.

G2 vs. Going Solo

Every G2 client, on their own, could negotiate directly with the carriers and produce some level of savings.  As a result, the incremental savings G2 delivers, minus our fee, must result in a greater Net Savings than a company could earn on their own.  By utilizing our benchmark intelligence, carrier precedence and negotiation team, paired with the scope and size of clients we serve, equals incremental savings often in the hundreds of thousands up to tens of millions of dollars.  Money that would otherwise be kept by the carriers.